Key Responsibilities

1. Lead Response & Management

·       Manage all new prospective-parent enquiries generated through digital advertising, website forms, social media, telephone enquiries and other assigned lead-generation channels.

·       Ensure 100% of new leads are actioned within the agreed SLA, with particular focus on significantly improving response time beyond the current 24-hour standard.

·       Make outbound calls to prospective parents to establish their requirements and level of interest.

·       Maintain consistent follow-up with prospects who cannot be reached on the first attempt.

·       Ensure every contact attempt, outcome and next action is accurately captured in the SIMs/  CRM admissions system.

2. Lead Qualification

Conduct initial qualification of prospective parents to establish:

• Preferred Makini campus
• Curriculum preference — CBE or Cambridge
• Child's age/grade/year group
• Intended admission date/term
• Parent's location
• Key considerations when selecting a school
• Level of urgency/readiness
• Any specific questions or requirements requiring campus follow-up

Categorise and prioritise leads according to their likelihood and timeframe for enrolment.

3. School Tour & Appointment Conversion

• ·       The primary commercial objective of the role should be to convert qualified enquiries into confirmed school tours/appointments.
• ·       Proactively recommend and book suitable tour dates with the appropriate campus Enrolment Officer.
• ·       Book parents into Open Days, admissions events, assessments or other relevant conversion activities.
• ·       Provide prospective parents with clear confirmation of their appointment, campus location and any information required ahead of their visit.

4. Tour Confirmation & No-Show Reduction

• ·       Contact parents ahead of scheduled tours to confirm attendance.
• ·       Follow up immediately on cancelled or missed appointments and attempt to reschedule.

5. Lead Nurturing

• ·       Maintain structured follow-up for parents who are interested but not yet ready to tour.
• ·       Re-engage dormant or older leads where appropriate.
• ·       Support specific admissions campaigns by contacting prospective families around Open Days, intake deadlines, new programmes, new campuses or available spaces.

6. Admissions Pipeline Management

• ·       Maintain accurate SIMs/CRM records for all leads handled.
• ·       Ensure no lead remains unattended or without a clearly defined next action.
• ·       Flag high-intent or urgent opportunities immediately to the relevant Enrolment Officer.
• ·       Provide daily/weekly reporting on lead activity and conversion performance.
• ·       Identify recurring parent questions, objections and barriers and feed these insights back to Marketing and Admissions leadership.